Video contest on environmental protection and climate change sponsored by Maná, the Selva Negra foundation and the IDB comes to successful close
The Inter-American Developmentr Bank (IDB), the Mexican rock band Maná and its Selva Negra foundation announced the winner of the contest to create the video to accompany the group’s acclaimed song ¿Dónde jugarán los niños? (“Where Will the Children Play?”): Andrés Felipe Berrío Cantillo from Colombia. Over two months, thousands of people participated in the contest, whether contributing creative videos as candidates for the final selection, supporting through social networks the work of dozens of young people committed to working on climate change, or voting for their favorite video clip for one of the best-known songs in the history of Spanish-language rock. The official videoclip of ¿Donde jugarán los niños? (Where Will the Children Play?) can be seen here.
The sponsors of the contest provided that the winning entry will become the song´s official video clip. The winner will also attend the IDB´s annual Demand Solutions event, to be held this year on October 4 in Washington, DC.
The videos selected as finalists can be seen on the contest website. Participants, followers of Maná throughout the world and thousands of people committed to protecting the environment promoted their favorite videos in an effort to generate votes and to raise consciousness regarding environmental and climate change threats. The ten videos that received the highest numbers of votes passed to a second round, in which a committee made up of Maná, the Selva Negra foundation and representatives of the IDB chose the winner.
“From the beginning, we wanted to record in La Guajira, and to use the example of the Wayúu Community´s way of life,” noted contest winner Andrés Berrío. “The message that we want to convey is that it´s up to us to ask the question Where Will the Children Play? so that in the future there can be a more eco-friendly world for them, for us, and for generations to come.”
“The creativity of the participants has been extraordinary, and shows that the problems associated with climate change represent a challenge that future generations take very seriously. For the IDB, Maná and the Selva Negra foundation it´s essential to be able to show the hope for development that is sustainable, in which the needs of older generations do not restrict the opportunities available to younger ones. Congratulations Andrés Felipe!” said Juan Pablo Bonilla, Manager of the IDB´s Climate Change and Sustainable Development Sector. “
To participate in the conversation on climate change in Latin America and the Caribbean use the hashtag #mejorandovidas.
About the IDB
The Inter-American Development Bank is devoted to improving lives. Established in 1959, the IDB is a leading source oflong-term financing for economic, social and institutional development in Latin America and the Caribbean. The IDB also conducts cutting-edge research and provides policy advice, technical assistance and training to public and private sector clients throughout the region.