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Promoting Social Change Through Social Media in Mexico
The TC will support the impact evaluation of different media products aimed at reducing domestic violence. The products include a Televisa telenovela as well as 30 second vignettes produced by the Televisa Foundation in which actors step out of character to address the audience about specific issues. The cost-effectiveness of different approaches will be addressed.

Project Detail

Country

Mexico

Project Number

ME-T1270

Approval Date

October 20, 2014

Project Status

Closed

Project Type

Technical Cooperation

Sector

SOCIAL INVESTMENT

Subsector

GENDER EQUALITY & WOMEN’S EMPOWERMENT

Lending Instrument

-

Lending Instrument Code

-

Modality

-

Facility Type

-

Environmental Classification

Likely to cause minimal or no negative environmental and associated social impacts

Total Cost

USD 400,000.00

Country Counterpart Financing

USD 0.00

Original Amount Approved

USD 400,000.00

Financial Information
Operation Number Lending Type Reporting Currency Reporting Date Signed Date Fund Financial Instrument
ATN/OC-14676-ME Sovereign Guaranteed USD - United States Dollar Ordinary Capital Nonreimbursable
Operation Number ATN/OC-14676-ME
  • Lending Type: Sovereign Guaranteed
  • Reporting Currency: USD - United States Dollar
  • Reporting Date:
  • Signed Date:
  • Fund: Ordinary Capital
  • Financial Instrument: Nonreimbursable

Can’t find a document? Request information

Implementation Phase
https://www.iadb.org/document.cfm?id=EZSHARE-1142237191-11
Approved TC document
Promoción del cambio social a través de los medios de comunicación en México [39280801].PDF
Dec. 11, 2014
Spanish
Other Documents
https://www.iadb.org/document.cfm?id=EZSHARE-132957640-2
TC Abstract
Abstracto CT ME-T1270 [38829307].PDF
Dec. 11, 2014
Spanish

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