Promoting Social Change Through Social Media in Mexico
The TC will support the impact evaluation of different media products aimed at reducing domestic violence. The products include a Televisa telenovela as well as 30 second vignettes produced by the Televisa Foundation in which actors step out of character to address the audience about specific issues. The cost-effectiveness of different approaches will be addressed.

Project Detail

Country

Mexico

Project Number

ME-T1270

Approval Date

October 20, 2014

Project Status

Closed

Project Type

Technical Cooperation

Sector

SOCIAL INVESTMENT

Subsector

GENDER EQUALITY & WOMEN’S EMPOWERMENT

Lending Instrument

-

Lending Instrument Code

-

Modality

-

Facility Type

-

Environmental and Social Impact Category (ESIC)

Category C: Likely to cause minimal or no negative environmental and associated social impacts

Total Cost

USD 400,000.00

Country Counterpart Financing

USD 0.00

Original Amount Approved

USD 400,000.00

Can’t find a document? Request information

 Implementation Phase
https://www.iadb.org/document.cfm?id=EZSHARE-1142237191-11
Approved TC document
Promoción del cambio social a través de los medios de comunicación en México [39280801].PDF
Dec. 11, 2014
Spanish
 Other Documents
https://www.iadb.org/document.cfm?id=EZSHARE-132957640-2
TC Abstract
Abstracto CT ME-T1270 [38829307].PDF
Dec. 11, 2014
Spanish

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