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ME-T1270 : Promoting Social Change Through Social Media in Mexico
Project Status: Closed
The TC will support the impact evaluation of different media products aimed at reducing domestic violence. The products include a Televisa telenovela as well as 30 second vignettes produced by the Televisa Foundation in which actors step out of character to address the audience about specific issues. The cost-effectiveness of different approaches will be addressed.
Project Detail
Project Number
ME-T1270
Project Country
Mexico
Project Sector
SOCIAL INVESTMENT
Project Subsector
GENDER EQUALITY & WOMEN’S EMPOWERMENT
Project Type
Technical Cooperation
Project Lending Type
SG
Project Modality
Project Facility Type
Environmental and social impact category
C
Project Status
Closed
Operation Number
ATN/OC-14676-ME
Financial Information
Project Number
ME-T1270
Project Status
Closed
IDB Financing
Financing type
TCN
Fund
Ordinary Capital
Reporting currency
USD - United States Dollar
Reporting date
Jun/30/2023
Roles & Responsibilities
Contract signature date
Oct/20/2014
Project Information
Total Cost
USD 400,000
Country counterpart financing
USD 0
Amount
USD 400,000
Preparation
Title
Type
Project Number
Date Published
Approved
Title
Type
Project Number
Date Published
Approved TC document
ME-T1270
October 20, 2014
Procurement Information
DATA ACCESS AND LICENSING
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