TT-T1037 : Increasing Competitiveness through Business Analytics

The general objective is to promote the awareness and adoption of Business Analytics solutions to improve the strategic planning, decision making and business processes of firms. The specific objectives are: (i) to better understand the current status quo of Business Analytics in firms across the country as well as the drivers and barriers for effective adoption of Business Analytics solutions; (ii) to increase awareness of Business Analytics and its link to competitiveness; (iii) to support pilot implementations for creating demonstration effect and learning experiences; and (iv) to contribute to the design of policies and programs to promote the adoption of Business Analytics.