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Craft Marketing Program

This technical cooperation seeks to increase competitiveness and income in Bolivia's craft sector. The components are: (a) quality and design; (b) training; (c) competitions; (d) fairs; and (e) marketing. The goal is replication of the components in this cycle until sufficient national and international recognition is achieved to attract participating artisans, buyers, and visitors on an ongoing, self-sustainable basis. The first component funds increased artisan knowledge of products in demand on the market and of the cultural, iconographic, and design implications of these. Contacts with wholesale buyers, market studies, and market trend analysis will indicate the features and quality of the products most in demand, which will in turn help the organizers decide on the theme for the competitions (component three) and advise artisans on the quality standards for traditional and new products. Information obtained will be compiled in a print and electronic database. The second component, based on the findings of the first, funds artisan training in the features and quality of the products with best chance for market placement, and in how to increase sales. The third component promotes market-based design and production of crafts, establishes standards of excellence, and showcases the best artisans as "Master Artisan" in a specific area. Artisans participating in the competitions will benefit from receiving prizes and being able to sell their products at the fairs that follow. Under component four, the fairs fund: (a) contacts between producers and national and international buyers; (b) open spaces where local and international tourists and the local population can find high-quality products and have direct contact with producers; and (c) institutionalization of fairs, to attract the greatest number of exhibitors and buyers. Component five supports: (a) building two shops for exhibiting and selling traditional handicrafts; (b) creating a Web page for information on, promotion, and sale of handicrafts endorsed by the program; and (c) eventually opening up international markets for Bolivian crafts. The Quipus Cultural Foundation (FCQ) will sponsor an annual seminar/workshop for artisan groups and supportive institutions to promote consensus-building, dialogue, and joint strategic planning for the whole process.

Project Detail

Country

Bolivia

Project Number

TC9902017

Approval Date

October 27, 1999

Project Status

Closed

Project Type

Technical Cooperation

Sector

PRIVATE FIRMS AND SME DEVELOPMENT

Subsector

PRIVATE FIRMS AND SME DEVELOPMENT

Lending Instrument

Instrumento del Fondo Multilateral de Inversiones

Lending Instrument Code

MIF

Modality

-

Facility Type

-

Environmental and Social Impact Category (ESIC)

-

Total Cost

USD 1,430,000.00

Country Counterpart Financing

USD 430,000.00

Original Amount Approved

USD 1,000,000.00

Financial Information
Operation Number Lending Type Reporting Currency Reporting Date Signed Date Fund Financial Instrument
ATN/ME-6716-BO Non-Sovereign Guaranteed USD - United States Dollar Multilateral Investment Fund II (MIF) - Nonreimbursable
Operation Number ATN/ME-6716-BO
  • Lending Type: Non-Sovereign Guaranteed
  • Reporting Currency: USD - United States Dollar
  • Reporting Date:
  • Signed Date:
  • Fund: Multilateral Investment Fund II (MIF) -
  • Financial Instrument: Nonreimbursable

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Implementation Phase
https://www.iadb.org/document.cfm?id=EZSHARE-2115075326-3958
Project Performance Monitoring Reports
PPMR for MIF project TC9902017 - ATN_ME-6716-BO December, 2000 [1789627].PDF
Dec. 31, 1999
Spanish
https://www.iadb.org/document.cfm?id=EZSHARE-2115075326-3807
Project Performance Monitoring Reports
PPMR for MIF project TC9902017 - ATN_ME-6716-BO December, 2000 [1782280].PDF
Dec. 31, 1999
Spanish
https://www.iadb.org/document.cfm?id=EZSHARE-2115075326-2601
Donors Memorandum
BOLIVIA_ Programa de Desarrollo Artesanal en Bolivia [1100864].PDF
Dec. 31, 1999
Spanish
https://www.iadb.org/document.cfm?id=EZSHARE-1622981611-8576
Procurement Plan
Plan Adquisiciones 1-2005 [469490].XLS
Dec. 31, 1999
Spanish
https://www.iadb.org/document.cfm?id=EZSHARE-1622981611-9511
Procurement Plan
Procurment Plan [307523].XLS
Dec. 31, 1999
Other
https://www.iadb.org/document.cfm?id=EZSHARE-2115075326-2602
Donors Memorandum
BOLIVIA_ Craft Development Program [1100865].PDF
Dec. 31, 1999
English
https://www.iadb.org/document.cfm?id=EZSHARE-917344851-171
Donors Memorandum
Craft Development Program [436330].PDF
Dec. 31, 1999
English
https://www.iadb.org/document.cfm?id=EZSHARE-917344851-172
Donors Memorandum
Programa de desarrollo artesanal en Bolivia [436332].PDF
Dec. 31, 1999
Spanish
Closed Phase
https://www.iadb.org/document.cfm?id=EZSHARE-2115075326-575
Project Completion Report
Desarrollo Artesanal en Bolivia - MIF_AT-297 MPCR [615225].DOC
Dec. 31, 1999
Spanish
Other Documents
https://www.iadb.org/document.cfm?id=EZSHARE-2115075326-4148
Eligibility Memorandum
Elegibility memorandum for MIF project TC9902017 - ATN_ME-6716-BO [1808537].PDF
Dec. 31, 1999
English
Preparation Phase
https://www.iadb.org/document.cfm?id=EZSHARE-2115075326-3963
Project Abstract
Project Abstract for MIF project TC9902017 - ATN_ME-6716-BO [1791525].PDF
Dec. 31, 1999
Spanish

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