Promotion en the Tourism Sector
The general objective of the project is to support market entry for tourism microentrepreneurs in the Petén, Izabal, and Antigua areas, as providers of tourism services as well as services to the large and medium-sized hotel sector in these areas. The specific objectives are: (i) to support the marketing processes of 700 microenterprises in the sector; (ii) to increase gross sales by microentrepreneurs by 20% within three years; (iii) to set up five microenterprise networks in each of the project areas, one for each economic activity in the tourism sector; and (iv) to develop local supply of training services for tourism microentrepreneurs on processes for forming associations and marketing. The project would consist of four components: (i) adaptation of the FUNDESA marketing methodology to the microenterprise sector; (ii) the establishment and opening of three Tourism Business Centers (CET); (iii) monitoring, supervision, and dissemination of results; and (iv) management and institutional strengthening.

Project Detail

Country

Guatemala

Project Number

TC9810369

Approval Date

December 13, 2000

Project Status

Closed

Project Type

Technical Cooperation

Sector

PRIVATE FIRMS AND SME DEVELOPMENT

Subsector

PRIVATE FIRMS AND SME DEVELOPMENT

Lending Instrument

Multilateral Investment Fund Instrument

Lending Instrument Code

MIF

Modality

-

Facility Type

-

Environmental and Social Impact Category (ESIC)

-

Total Cost

USD 750,000.00

Country Counterpart Financing

USD 230,000.00

Original Amount Approved

USD 520,000.00
Financial Information
Operation Number Lending Type Reporting Currency Reporting Date Signed Date Fund Financial Instrument
ATN/ME-7268-GU Non-Sovereign Guaranteed USD - United States Dollar Multilateral Investment Fund II (MIF) - Nonreimbursable
Operation Number ATN/ME-7268-GU
  • Lending Type: Non-Sovereign Guaranteed
  • Reporting Currency: USD - United States Dollar
  • Reporting Date:
  • Signed Date:
  • Fund: Multilateral Investment Fund II (MIF) -
  • Financial Instrument: Nonreimbursable