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Tarija, Aromas y Sabores - Testing the Concept of Multiproduct Regional Branding
Taking advantage of the excellent image of the socio-cultural and natural features of the Tarija region of Bolivia , aims to develop a multi- brand bet on differentiation and quality to facilitate market access for small farmers and micro and small businesses and boost economic development Local .
As several studies show , collective marks of quality are an alternative for small farmers and micro and small enterprises achieve distinguish their products in increasingly demanding markets and share some of the costs of promotion and marketing, which are greater than their individual investment opportunities . Moreover, such trademarks have demonstrated their capacity as carriers for reputation formation , facilitating the transmission of quality information to consumers who are now more interested in the quality and uniqueness tied to the traditions of the place of origin production .
This project will seek to consolidate Trademarks Can Tarija, Aromas and Sabores¿ for high quality products in the region and occurring caring for the environment, such as grapes / wines , hams , cheeses , honey, berries, and oregano. The project will be developed in 6 municipalities of Tarija ( Uriondo , San Lorenzo , Padcaya , El Puente, Yunchará Fence and where the city of Tarija is located) . It will directly benefit 100 MSEs and 900 farmers, organized in 18 associations , whose plots have less than 5 ha, of which only a fraction is cultivated .
This project will implement activities to promote public-private coordination , consolidation and brand operation and expansion of markets for multi- territorial quality mark. This will allow the positioning of the region as a center for specialty food production . The targeted products have the potential to develop profitable enough business market. And while some specialty products are still minor items for the regional economy , are integrated in the shared vision of development and branding and can be designed and provide another perspective to the food and tourism sector in the region, helping to develop enterprises and producers less developed country by joining the territorial brand.

Project Detail

Country

Bolivia

Project Number

BO-M1063

Approval Date

September 18, 2014

Project Status

Closed

Project Type

Technical Cooperation

Sector

PRIVATE FIRMS AND SME DEVELOPMENT

Subsector

SMALL AND MEDIUM ENTERPRISE

Lending Instrument

Instrumento del Fondo Multilateral de Inversiones

Lending Instrument Code

MIF

Modality

-

Facility Type

-

Environmental Classification

Likely to cause minimal or no negative environmental and associated social impacts

Total Cost

USD 1,038,300.00

Country Counterpart Financing

USD 518,300.00

Original Amount Approved

USD 520,000.00

Financial Information
Operation Number Lending Type Reporting Currency Reporting Date Signed Date Fund Financial Instrument
ATN/ME-14629-BO Non-Sovereign Guaranteed USD - United States Dollar Multilateral Investment Fund II (MIF) - Nonreimbursable
Operation Number ATN/ME-14629-BO
  • Lending Type: Non-Sovereign Guaranteed
  • Reporting Currency: USD - United States Dollar
  • Reporting Date:
  • Signed Date:
  • Fund: Multilateral Investment Fund II (MIF) -
  • Financial Instrument: Nonreimbursable

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Implementation Phase
https://www.iadb.org/document.cfm?id=EZSHARE-1803833519-33323
Project Performance Monitoring Reports
MIF_ Project Status Report ATN_ME-14629-BO [40690612].PDF
Sep. 30, 2016
English
https://www.iadb.org/document.cfm?id=EZSHARE-1803833519-33322
Project Performance Monitoring Reports
MIF_ Project Status Report ATN_ME-14629-BO [40249509].PDF
Apr. 20, 2016
English
https://www.iadb.org/document.cfm?id=EZSHARE-1803833519-33321
Project Performance Monitoring Reports
MIF_ Project Status Report ATN_ME-14629-BO [39869336].PDF
Nov. 02, 2015
English
https://www.iadb.org/document.cfm?id=EZSHARE-1720032226-12814
Technical Cooperation Agreement
Tarija, Aromas y Sabores, Probando el Concepto de una Marca Territorial Multiproducto [38829606].PDF
Feb. 24, 2015
Spanish
https://www.iadb.org/document.cfm?id=EZSHARE-1720032226-12864
Technical Cooperation Agreement
Tarija, Aromas y Sabores, Testing the Concept of Multiproduct Regional Branding [38829598].PDF
Feb. 24, 2015
English
https://www.iadb.org/document.cfm?id=EZSHARE-1562747785-4
Project Performance Monitoring Reports
MIF_ Project Status Report ATN_ME-14629-BO - Rep6340.pdf
Jun. 30, 2017
English
https://www.iadb.org/document.cfm?id=EZSHARE-1562747785-5
Project Performance Monitoring Reports
MIF Project Status Report-6-2017-ATN_ME-14629-BO - Rep6639.pdf
Sep. 13, 2017
English
https://www.iadb.org/document.cfm?id=EZSHARE-1562747785-6
Project Performance Monitoring Reports
MIF Project Status Report-12-2017-ATN_ME-14629-BO - Rep6969.pdf
Jul. 30, 2018
English
https://www.iadb.org/document.cfm?id=EZSHARE-1562747785-7
Project Performance Monitoring Reports
MIF Project Status Report-6-2018-ATN_ME-14629-BO - Rep7228.pdf
Oct. 25, 2018
English
https://www.iadb.org/document.cfm?id=EZSHARE-1562747785-9
Project Performance Monitoring Report
MIF PSRDef-12-2018-ATN_ME-14629-BO - Rep8530.pdf
May. 13, 2019
English

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