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IDB and Brazilian Government host Conference on development impact of World Cups

The Inter-American Development Bank (IDB) and the Brazilian Ministry of Sports have teamed up to organize a conference on how major sports events can leave a positive and lasting development impact.

The World Cup 2014 to be held in Brazil represents a unique opportunity for the country to maximize the economic, environmental and social benefits well beyond the event itself. The IDB and the Brazilian Ministry of Sports have partnered to promote a “Sustainable Copa,” which kicks off with an international conference to share ideas and best practices in the field.

The event, to take place in Manaus, Sept. 28-29, and will bring together officials from the 12 Brazilian host cities and international experts from former and future hosts such as Korea, Germany, South Africa, England and Spain, as well as experts from the private sector, FIFA and civil society organizations.

Speakers will include Orlando Silva, Brazil's Minister of Sports, Brazil's Minister of Planning Miriam Belchior, Izabella Teixeira, Minister of Environment of Brazil; Omar Aziz, Governor of the State of Amazonas; Amazonino Mendes, Mayor of Manaus; Federico Addiechi, FIFA's Director of Corporate Social Responsibility; Denise Hamu, Representative of UNEP in Brasil. 

The conference is organized in cooperation with Brazilian Ministry of Environment, Government State of Amazonas, Mayor of Manaus and the Korean Knowledge Partnership Fund KPK.

Reporters interested in covering the event or interviewing some of the participants should contact Janaina Goulart at janainag@iadb.org or Helga Flores, at hflores@iadb.org

IDB’s work in the Brazilian host cities

The IDB has a strong presence in the 12 host cities, having implemented projects amounting to $7.2 billion over the past decade. The IDB in Brazil is working to help ensure that the Copa and the Olympic Games in Brazil serve as catalysts of improved quality of life for the citizens in the host cities. In this context, the IDB is contributing through our portfolio and events to give sustainable development a high priority as the best legacy for these major sports events.

WHAT:  World Cup 2014: Sustainability and Legacy, international conference

WHERE:  Manaus, Amazonas, Brasil, Hotel Cesar Business

WHEN:  September 28-29

WHO:  Orlando Silva, Minister of Sports, Brazil

            Miriam Belchior, Minister of Planning, Brazil

            Izabella Teixeira, Minister of Environment, Brazil

            Omar Aziz, Governor of the State of Amazonas

            Amazonino Mendes, Mayor of Manaus

            Federico Addiechi, Director Corporate Social Responsibility, Fifa

            Denise Hamu, Representative of UNEP in Brasil