RG-T3831 : Supporting LAC IPAs and EDO's Digital Transformation and investment attractions tools after COVID-19 to strengthen LAC Regional Value Chains
Project Status: Implementation
Digital transformation for IPAs has become almost mandatory in a very short time together with investment tools more suited to businesses realities, but few agencies are ready to respond to investors. At the same time the pandemic has caused a serious decline in gender equality in the labor and investment markets, particularly in developing countries. The objective is on one hand to support IPAs to incorporate digitalization in their services, country value proposition, teams and processes, and on another hand to identified the most suitable tools to stimulate FDI and what role FDI can play in reducing the gender gap. Activities can include testing pilots of chatbots to answer to investors, drones to record images of industrial zones, artificial intelligence to generate leads, georeferencing maps/platforms (zoom prospectors / data microsites), virtual reality tours, data tracking service, revamped online value propositions, workforce sharing platform, online MOOC, financial tools, talent related activities , etc.