Public awareness campaign to promote road safety in Latin America and the Caribbean through responsible driving
The road safety program Proyecto Luz Amarilla is seeking entries from young video producers aged 18 to 30 and living in Latin America or the Caribbean for a contest designed to encourage other young people to drive responsibly and reduce road accidents and fatalities.
The makers of the three best videos will win a trip to Mexico in October 2015 to present their work and attend the Formula 1 Gran Prix. The fourth- and fifth-place finishers will receive iPad Mini’s.
The clips should be 25 or 55 seconds in length and be turned in by September 21, 2015. For more information on the campaign and how to upload your video, go to proyectoluzamarilla.iadb.org/
About Proyecto Luz Amarilla
Created by the Inter-American Development Bank, in conjunction with the Fédération Internationale de l’Automobile (FIA) Region IV and MTV LA, the project seeks to raise road safety awareness among young people in Latin America and the Caribbean through a contest featuring videos on the importance of driving safely and responsibly. The goal is to reduce the human toll of traffic accidents.
The campaign draws its inspiration from a program of the same name (Project Yellow Light) founded by Julie Garner, an American who lost her 17-year-old son in an automobile accident in 2007. Her goal is to avoid the loss of more young lives due to careless driving.
The Road Safety initiative was launched in a bid to rid the region of road accidents. The contest is sponsored by the Fédération Internationale de l’Automobile (FIA) and MTV LA.
About the IDB
The Inter-American Development Bank is devoted to improving lives. Established in 1959, the IDB is a leading source oflong-term financing for economic, social and institutional development in Latin America and the Caribbean.The IDB also conducts cutting-edge research and provides policy advice, technical assistance and training to public and private sector clients throughout the region.