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DIRECTV, IDB, Microsoft to present "Rock, Paper, Scissors" campaign

WHAT:    Piedra, Papel y Tijera (Rock, Paper & Scissors), a DIRECTV initiative in partnership with  the Inter-American Development Bank (IDB) and Microsoft aimed at transforming the physical infrastructure of schools and educational centers while promoting the development of low-income communities throughout Latin America.  The inaugural activity under this initiative will take place in the U.S. bringing together local key partners, Winmar Construction and Hands On Miami, as they physically transform the Latinos United in Action Center in the City of Miami.  Details on the initiative will be provided during the inaugural youth volunteer event launching at the IDB’s Annual Meeting in Miami. 

Executives from DIRECTV, IDB, Microsoft, Winmar Construction and Hands On Miami and other partners will unveil the newly renovated community center.  The makeover and inaugural ceremony will be filmed as part of a television special to be broadcast exclusively on DIRECTV in the U.S., Latin America and the Caribbean in the Summer/ Fall 2008.

WHEN:    Thursday, April 3, 2008 @ 3:00pm – Makeover Unveiling Ceremony

WHERE:  3321 NW 17 Ave., Miami, Florida, Latinos United in Action

WHO:      Piedra, Papel y Tijera partners: Luis Alberto Moreno, IDB President; Manny Díaz, Mayor of the City of Miami; Jacopo Bracco, Senior Vice President, DIRECTV Latin America;  Ralph Young, Vice President of Worldwide Public Sector of Microsoft; Edwin Villegas, President of Winmar Construction; Gilbert Fiorentino, CEO of CompUSA/TigerDirect; Patrick Morris, President of Hands On Miami, as well as other local government representatives, community leaders and officials from other partner organizations (Hispanics in Philanthropy, Service for Peace, Generation Engage, Genius and Global & National Youth Service Day).