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Opportunities for the Majority
The Opportunities for the Majority Initiative promotes and finances market-based, sustainable business models that engage private sector companies, local governments and communities in the development and delivery of quality products and services for the majority of the population of Latin America and the Caribbean. Its purpose is to improve the quality of life of low-income communities.
Highlights
The Majority Market and the Private sector
The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits that companies perceive when they consider entering untapped majority markets. More
Venture Capital for Low-Income Markets
IGNIA Fund invests in underserved markets by supporting sustainable business models in priority areas such as housing, healthcare, education and basic utilities. Through these innovative business ventures, the company simultaneously fulfills a social mission and generates profits for shareholders. More
Unmet Needs and Business Solutions for the Majority
This report identifies the unmet needs of the majority and market opportunities in Colombia, El Salvador, Brazil and Mexico, as well as potential private sector solutions that can address these needs profitably. More
