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The Media
Convergence model is a flexible architecture that carries audio,
video and data to any number of destinations. This model delivers
the flexibility in reaching the audience - whether it is at headquarters,
at an off-site location or spread among multiple regional, branch
or remote offices. Additionally, this model combines:
- Intranet
& Extranet -
leveraging the ubiquity of the Internet Protocol (IP) to distribute
voice, data, and video to the right audience, regardless of
location, by enabling the existing infrastructure.
- Reliable
Multicast File Transfer - The need to move data from one
point to many points isn't always about real-time video streaming.
Often, it's about replicating a single database file reliably
across multiple servers.
- Encryption
& Security
- How important is the privacy of your message? The use of techniques
for data encryption and key management is crucial to ensure
the security of your transmission is never compromised.
- Satellite
Transmission - Underlying all the technology is the ability
to wirelessly bridge all receive sites to the hub site using
the same bandwidth…whether the signal is an IP multicast or
an analog video broadcast. When it comes to networking video
to the desktop, a satellite network acts as a bridge to offload
congested wide-area network links.
The World
Wide Web is important but that it is only one piece of the Internet
puzzle. Several key technologies and strategies are available
that can be leveraged to:
- Reduce
labor costs
- Change
the way that information flows in the organization
- Streamline
the sales and marketing process
- Improve
investor relations
- Communicate
better with the media
- Provide
information to customers in new and exciting ways
- Automate
Technical Support and Customer Service
- Create
new revenue opportunities
Media convergence
is the blending of all disciplines: engineering, marketing, sales,
graphic design, operations, customer support and administration.
All of these parts must coexist in perfect harmony if you are
to have a successful business over the long run. It can be quite
difficult to keep all of the pieces focused on the same goal.
Add to this the rapidly changing roles of everyone in the workplace
and you have one of the most exciting and challenging times in
history to be in business.
Successful
projects will be the ones able to blend the new methods of managing
business with rapidly emerging technologies that offer the potential
to make us more productive. However, convergence is a tricky balance
and it is easy to get out of balance unless you have expert help.
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