And so we really are not able to leverage alone the holiday influx to cover the slow times. How do we create an offering that is attractive year-round? What opportunities are there to help maintain a reasonable and continuous flow of guests?
We are thinking along several lines. We would like to target special interest groups of ten to twenty people, offer a package including total use of the inn, customized menu, and whatever additional services might be required. We had a successful pilot with a group of ten studying the medicinal plants of the region with a resident expert. Other possibilities might include writing or poetry workshops, yoga or meditation classes, bird-watching, culinary seminars, executive team-building sessions. The inn is also ideal for small family reunions.
Another angle would be to work with a network of inns and ancillary service providers grouped by certain criteria, limited to Minas Gerais or expanded to all of Brazil, and offer tourists a menu from which to build personalized excursions. The traveler could select a timeframe, a duration, a handful of desired destinations, and we would deliver a total package linking those selections. |