MajorityMarkets.org provides a channel to promote operations and activities focused on viable business models and creating opportunities for the base of the pyramid. The sites objectives are to:

• Build a community of donors, researchers, practitioners, investors, entrepreneurs, local governments and other key audiences involved in majority markets and promote online collaboration and share knowledge around these important issues;
• Provide a marketplace for organizations that want to engage in Majority Markets, particularly for those seeking finance or providing it; and
• Create a highly interactive online presence that serves as a platform to promote profitable business models serving the base of the pyramid in Latin America and the Caribbean.

Key Facts

• The Majority Market in Latin America and the Caribbean is composed of some 360 million people—70 percent of the population—that live on less than US$300 per month.
• The size of the market is $500 billion per year and remains largely untapped.
• The market has huge unmet demands for goods, basic services, housing and productive jobs.
• Latin America and the Caribbean spend $24 billion on health care alone every year.