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Opportunities for the Majority:

Market-based Solutions for the Base of the Pyramid


The Opportunities for the Majority (OMJ), created in 2007 by the Inter-American Development Bank (IDB), promotes and nances market-based, sustainable business models that engage private sector companies, local governments and communities in the development and delivery of quality products and services for the Base of the Pyramid in Latin America and the Caribbean.

OMJ projects seek to increase productivity, bring low-income populations into the formal economy, create jobs, address market failures that raise costs for those least able to afford them, and bring quality goods and services to the 360 million people in Latin America and the Caribbean who are at the Base of the Pyramid. OMJ offers three products: loans, guarantees, and technical cooperations.

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