The objective of this Program is to promote tourism and trade and investment between Barbados and Latin America with a special focus in Brazil. It will promote incremental airlift connections, innovative marketing programs, new market segments and new tourism and trade products and services, through: (a) technical and institutional development capacities for investment promotion in the tourism sector; (b) implementation of strategic trade and investment promotion action plans, country and sector image promotion campaigns, development of target marketing tourism products and campaigns; and (c) trade and investment integration program between Barbados and Brazil using the platform of ConnectAmericas.
|Subsector||SUSTAINABLE TOURISM-DEVELOPMENT TOURISM DESTINATION & PRODUCT MANAGEMENT|
|Project Type||Loan Operation|
|Environmental and Social Impact Category||B|
|Year and Category||2017A|
|Estimated Total Cost H||USD 20,000,000|
|Estimated IDB Financing|
|Financing Type||Investment Loan|
|Reporting currency||USD - United States Dollars|
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