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DEMAND SOLUTIONS

IDEAS FOR IMPROVING LIVES

Demand Solutions brings together some of the most creative minds from around the world to discuss and share innovative solutions to the challenges in Latin America and the Caribbean.

REGISTER

THE AGENDA

Mexico has all the necessary ingredients to become a Design World Leader by using its creativity to accelerate innovation. To empower this opportunity, Demand Solutions brings some of the world's leading minds on the field as they present their ideas on how to improve lives.

Demand Solutions will cover:

  • Disruptive urban design to transform our cities
  • Innovating in fashion, tourism, gastronomy and crafts
  • The impact of culture, art, and creative industries in development
  • Solutions made in Mexico for a sustainable future

Don’t miss the opportunity! CENTRO University offers two workshops:


1. Sprint I: Envisioning for Social Organizations
2. Sprint II: Storytelling with a Social Twist

Register. Free and open. Register Here Workshops will take place at CENTRO University on September 28, from 6pm – 8pm. Mandatory pre-registration through Eventbrite (up to 40 people per workshop) For more information about the workshop, please visit: http://www3.centro.edu.mx/

Bio: Karla Paniagua is a researcher, professor, editor and coach at CENTRO university. She received a Communication degree, a MSc degree in Social Anthropology and a Ph.D. in Transdisciplinary studies and Communication. Currently, she leads the Foresight graduate program and the Research Center for Creative Economy.

DEMAND SOLUTIONS MEXICO
Centro Auditorium
September 28, 2017
10:00 AM – 5:00 PM PRESENTATIONS


9:00 AM REGISTRATION
10:00 – 10:15 Opening

Verónica Zavala
Representative

Inter-American Development Bank, Mexico

Interviews


Ana Victoria García Álvarez
CEO & Founder

Victoria 147
10:15 – 10:30 A Science Fiction Dinner for the Tourists of the Future

Eduardo Gonzales Ruiz


Director Vega-Factory / Sublimotion

10:30 – 10:45 Kinetic and Solar Energy at Your Feet

Hahna Alexander


Founder SolePower
10:45 – 11:00 A Minefield for Innovation

Mahmud Hassani


Co Founder and Managing Director, Mine Kafon Lab.
11:00 – 12:00 BREAK
CREATIVE MOMENT
12:00 – 12:15 Bye Bye Copyright
The future of Intellectual Property

David Proto


Founder CreativeChain
12:15 – 12:30 Surviving Virality: How To Stand The Test Of Time

Benjamin Von Wong


Photographer, videographer and artist
12:30 – 12:45 2050 Fall-Winter Collection: how to clothe the
planet

Lina Wassong

Designer, Interactive Fashion Technology
12:45 – 1:00 Unfolding the Potential of Indigenous Food Cultures

Claus Meyer


Co-founder and Co-owner of NOMA and GUSTU
1:00 – 3:00 LUNCH
CREATIVE MOMENT
CONVERSATION 3:00 – 3:15 When Muralism reinvents itself

Alejandro González Gil

President A.I.R.E


Senkoe

Urban Artist
3:15 – 3:30 Art and crafts powered by solar energy

Amor Muñoz

Visual artist / Cultural Manager
3:30 – 3:45 Science Fiction attire that can improve your life

Ángelo Perdigón

Founder Machina Wearable Technologies
3:45 – 4:15 BREAK
4:15 – 4:30 Can Blockchain save the music industry?

Panos Panay

Founder and CEO, Berklee Institute for Creative
Entrepreneurship
4:30 – 4:45 Photo diagnosis: what do you really know about
your genes?

Dr. Dekel Gelbman

Face2Gene
PANEL 4:45 – 5:00 From Present to Future in the Mexican Digital
Economy

Alejandra Lagunes

Coordinator of Mexico’s National Digital Strategy
5:00 – 7:00 COCKTAIL RECEPTION

SPEAKERS

David Proto
Enrique Acevedo News Anchor, UNIVISION
Guillermo Arduino CNN en Español
Hahna Alexander CEO and co-founder SolePower
Mahmud Hassani Hassani Co Founder and Managing Director, Mine Kafon Lab
Ana Victoria García Álvarez CEO & Founder, Victoria 147
Verónica Zavala IDB Representative in Mexico
Eduardo Gonzales Ruiz Director and co-founder, Sublimotion Ibiza
Ariana Martinez Rivera Member of Grupo Oromí Guanajuato A.C.
Cecilia Delgado Masse Director muca-Roma, UNAM
Alejandra Lagunes Coordinator of Mexican Government’s Digital Strategy
Dekel Gelbman Founder CEO of FDNA
Claus Meyer Founder NOMA and GUSTU
Ángelo Perdigón Co-Founder Machina Wereable Technologies
Lina Wassong Designer Interactive Fashion Technology
Amor Muñoz Visual Artist / Cultural Manager
Benjamin Von Wong Photographer, videographer and artist
Alejandro González Gil President A.I.R.E

Univision News Anchor, Enrique Acevedo has been called one of the "Top Latinos in American Newsrooms" by the Huffington Post, and a "Global Media Leader" by the World Economic Forum. Enrique is a Mexican immigrant and journalist based in the U.S. He's currently the anchor of the award-winning Noticiero Univision late night edition and a special correspondent for FUSION. Acevedo has covered major news stories from around the world for print, broadcast and online media in English and Spanish, including the tsunami in Japan, the humanitarian crisis in Haiti, the AIDS epidemic in Africa and the drug wars in Latin America. He has profiled and interviewed global influencers like President Barack Obama, UN Secretary General Kofi Annan, Melinda Gates and Desmond Tutu, among many others. He holds a Master's in Journalism from Columbia University. His work during the 2012 earthquake in Japan was featured as part of the school's centennial celebration in a book commemorating the best one hundred stories in the last century. He has been nominated for an Emmy and is one of the youngest recipients of the national journalism prize awarded by Mexico's press club.

Hahna is the CEO and co-founder of SolePower. She is a Carnegie Mellon mechanical engineer with a background in the space industry from NASA. At SolePower, Hahna leads the team to commercialize smart, self-charging shoes. The SmartBoots use the downward motion in a step to create power, which charges a suite of location, motion, and other sensors also embedded inside the sole. SolePower is initially focused on industrial sectors, improving the safety and productivity of industrial work sites. The team is positioned to provide value to the commercial world with the ability to solve key battery life issues in mobile sensing. Development of SolePower's energy harvesting technology was supported by the National Science Foundation and US Army. SolePower received a Popular Science Invention of the Year award in 2014 and demoed at the first annual White House Maker Faire. Hahna was named a 2017 Toyota Mother of Invention, and 2015 Forbes 30 under 30 in Energy. SolePower is based out of Pittsburgh, PA

CEO & Founder of Victoria147: the first training, empowerment and acceleration platform focused on empowering women entrepreneurs and promoting gender equity. Victoria147 has associate experts in Mexico, the United States and Latin America and has worked with more than three thousand women entrepreneurs and executives in Mexico. Ana Victoria is the youngest woman to ever create a business accelerator and has been selected by Forbes Magazine as one of the 100 most powerful women in Mexico. She has participated as a speaker in the Seventh Edition of MBA Mexico at MIT and Harvard, Forbes Forum, Acelera Tu Negocio de Entrepreneur and WOBI on Entrepreneurship. Ana Victoria participated in the first season of the program: Shark Tank Mexico, broadcasted by Sony. She is part of the editorial board of The Huffington Post México, where she writes a monthly column and also writes for Fernanda Magazine. Ana Victoria studied Marketing at the Anáhuac University and later she completed a MBA at the same university

Verónica Zavala is currently the representative of the Inter-American Development Bank and the Inter-American Investment Corporation in Mexico.During her career at the IDB she has been Grupo Andino’s Country Department Manager, IDB Strategic Planning Manager and Executive Director for Peru. She has also been Sector Manager at the World Bank in the Public Sector for Latin America.Prior to her career in multilateral organizations, she was Minister of Transport and Communications in Peru, Secretary of Public Management of the Presidency of the Council of Ministers of Peru, among other positions related to government and the promotion of private investments.She is an Attorney, graduated at the Pontificia Universidad Católica del Perú and holds a Master's degree in Public Administration from the John F. Kennedy School of Government of Harvard University.

Eduardo Gonzales Ruiz is Director and Co-founder of Sublimotion Ibiza. Eduardo completed his Studies in Audiovisual Communication and Design at the Official School of Applied Arts and Crafts, ARTE 10 and has taken several courses in Media, Management and Business Management. In 2001 he founded Vega Factory, a Communications and Events Agency. With Vega Factory he has produced and directed more than 700 events, including: Inaugural Event of the GETAFE CF SAD Stadium " Alfonso Perez "(18000 people) in MADRID; Planned and Produced the Starlite Festival (50,000 people) in MARBELLA; Planned and Produced the Starlite Gala, Antonio Banderas’ Charitie (500 people) in MARBELLA; organized the Inaugural Act with the Royal Spanish House of the Marqués de Riscal Building by the architect Frank Gehry (1000 people) in LA RIOJA; organized the European Congress of Sport and Urban Sustainability, European Union (5000 people) in MADRID; Event Presentation of the Spanish National Basketball Team (2500 people) in MADRID; and Event launch of the ONE campaign of Vodafone (1000 people) in MADRID.

From Toluca, Estado de México, Ariana is an activist and a member of the Grupo Grupo Otomí Guanajuato A.C. Currently she is part of the Oto_Lab: Energía Hecha a mano project.

Currently she’s the Director of the muca-Roma, UNAM. She was an associate curator at the MUAC-- Museo Universitario de Arte Contemporáneo of Mexico from 2008 to 2016.She was a member of CURARE Space for the Arts, curator of the University Museum of Science and Art, MUCA Campus and the National Museum of Art, MUNAL, INBA. Since 1996 she has worked in museums performing different activities like research, coordination and management of curatorial processes, to curatorship. She has participated in different exhibitions, including The Age of Discrepancy. She was also part of the exhibition Art and Visual Culture in Mexico 1968-1997; Civic songs. She participated in NILC project in collaboration with Miguel Ventura; Surfaces of desire; Cildo Meirelles; and Carlos Cruz-Diez. She was also part of the project For love of dissent, the persistence of geometry, and the works from "la Caixa" Foundation and MACBA collections, among others.

Alejandra Lagunes Soto Ruiz is Coordinator of Mexican Government’s National Digital Strategy. This initiative, which views information as a transformative and democratizing force, promotes development through the optimal use of information and communication technologies, placing them at the service of citizens and government institutions.

Alejandra is responsible for the design, coordination, and evaluation of high-impact projects, such as the Telecommunications Reform approved in 2014, projects on gob.mx projects - the one-stop platform of the Federal Government - and the Open Data Policy, one of the most important contributions to the country's transparency efforts.Alejandra Lagunes has a degree in Communication, and has more than 20 years in ICT, making her a pioneer in the sector in Mexico. Before entering public service, Alejandra worked for Google, Yahoo, MSN and Televisa.

As the founding CEO of FDNA, Mr. Dekel Gelbman leads the corporate and business strategy of the company that turned an early-stage computer vision technology into an innovative digital health platform and database used by thousands of clinicians, researchers and labs globally in the evaluation of genetic and other rare disease patients. Before joining FDNA, Mr. Gelbman was a practicing attorney, working for leading law firms, including among others, Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates. Working closely with dozens of start-up companies for over a decade, including innovative technological companies from a wide variety of fields, Mr. Gelbman brings extensive experience in business development, legal counseling, and regulatory compliance to his role. Mr. Gelbman holds an LL.B and an MBA in finance.

From authoring the manifesto for the Nordic food revolution and co-founding Noma, a perennial “World’s Best Restaurant,” to launching an indigenous food movement in Bolivia that has trained thousands of young people and is unlocking a new sense of national pride, Claus Meyer has always been motivated by goals that stretch far beyond the profit motive. He has addressed issues such as the importance of unconventional thinking and naïve ambition; how to create an avalanche-like cultural movement rather than follow a traditional business plan;, and why we need to remain in close touch with our values and passions if we are to be truly successful. This “son of the microwave oven” will share insights from his gastronomic, business and philanthropic journey including his latest ventures in New York City, including Michelin-starred restaurant Agern and the Great Northern Food Hall in Grand Central Terminal.

Co-Founder and Creative Director of Machina, a wearable technology company that creates clothes which extend the functionality of the human body. Created his first company by the age of 17 designing Mexican luchador masks with English football team logos during Germany’s World Cup to be sold outside stadiums. Back to Mexico he studied fashion design where he introduces many fashion collections to big institutions and companies like FIT New York, Mercedes Benz Fashion Week, Plastique Magazine UK, HYÉRES International Festival France among others.

Under Antonio’s direction, Machina’s MIDI Controller Jacket was named “The most beautiful wearable tech” by Wired magazine.

Currently, Antonio is developing OBE (Out of Body Experience) the first gaming jacket to provide immersive physical feedback: mesh body vibration, biometrics, audio, temperature and haptic game controls. Allowing users to immerse themselves into a virtual environment and become more emotionally involved via the interaction between the gamer biometrics and the game adaptiveness.Additionally it captures the user's body movements translating them into 3D information, which can be used by different applications video games, medical, apps, sports, among others.

Berlin-based engineer, Lina Wassong, creates pieces which represent fashion during a time of digitalization. Her focus is on combining design and technology to demonstrate the endless possibilities digital fabrication and electronics provide us. With her work, she wants to push the boundaries and make technology more emotional and appealing. Apart from her work in the field of fashion design, she published articles and three books about electronics and programming for well known publishers like Make and O’Reilly.

Benjamin Von Wong is a viral campaign creator focused on supporting social & environmental causes. He creates images that people think are photoshopped to educate and inspire. His work has been featured numerous times on Buzzfeed, Gizmodo, Mashable and the Huffington Post to name a few. His latest project, placing a Mermaid on 10,000 plastic bottles has over 30 million views and his most succesful fundraising video to date has raised over 2 million dollars.

Alejandro González is a Comunications specialist and innovator. In 2004 he started his first venture as co-founder of “Pararrayos Studio”, a sound laboratory, winning numerous international awards for his work with clients such as SONY Entertainment Television LatAm and Warner Channel, among others. He moved to Peru in 2008 and led the development of Inmobiliari, a construction company that managed to position itself as market leader in less than 5 years. Currently, he is the President and co-founder of the NGO A.I.R.E., winner of international awards, including the Peru National Environmental Award 2015, which promotes cultural projects at a regional level with positive impact on the environment and generating social transformation through urban art. His work focuses on creating urban art projects with the participation of communities, using photo-catalytic paints that have the capacity to filter air pollution. He also co-founded the technological startup RatLab Systems, which aims to generate massive access to technology for digital manufacturing.

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