Major in Journalism and is post graduated in Communication Management.
While doing voluntary work at an NGO in São Paulo with her business partner Nina Weingrill, where they taught a communication workshop for youth at risk, they found out that journalism beyond giving youth back the pleasure of learning was also an opportunity to help Brazilians learn about themselves.
Challenging mainstream media in the country they decided to hack the teaching and practicing of communication and created, in 2012, a company called Énois Inteligência Jovem (youth intelligence). After one year working -not for youth or teaching to youth- but working with them, they have developed the first online platform to teach journalism to the low-income youth.
They noticed the impact of their work, when they watched youth from Capão Redondo – one of the most violent regions of the city – turn into a professional group that published local journalism, relevant to their community. Those same students improved their grades in writing and in all other subjects in school.
Enois Inteligencia Jovem currently reaches 40,000 youth with a publication –produced by youth for youth- that is distributed every 3 months in 6 states in partnership with 23 NGOs.